Edward Jones has been one of the most elegant corporations I’ve had the pleasure to design for. The image above shows the new additions of the 4, 5, 6, and 7 million dollar awards to the Edward Jones Million Dollar Award series. The custom leaded optic crystal spires range from 6-15” in height and site atop a custom black crystal base. The name plates is brushed aluminum with laser black text.
The award his highly reflective and the refraction on the spires allows for the award to change depending on the lighting or surrounding environment. This subtle feature makes it feel like a one-off custom award for each winner, although it is part of an annually repeating award series.
Art Concepts
